SEO Techniques
SEO is such a hot topic These Days. How do you get your web site Within the first page or two of the search engines? How do you Increase your Google page rank?
There are companies who dedicate full time to Themselves doing SEO at a
pretty penny. Something a lot of people can not Necessarily Afford to
pay for or spend the time on. However, there are some easy things you
can do When building your site That will help Increase your chances of
having good results. In no particular order, below are 10 of These items
... -
1) Title Tag
Near the very top of a web site's source code you'll find various meta tags - the standard ones being the Title, Description and Keyword tags.
The title tag is technically not a meta tag, though it is Commonly
Associated with them. The title tag plays Such a large role in the
indexing of your web site, That it is Considered the Most Important of
the three. A page title is the first thing a search engine will look at
When Determining just what the page is acerca owners. Also It is the
first thing potential visitors will see When looking at your search
engine listing. It's important to include a keyword or two in the title
tag - but do not go overboard - you do not want to do what's Known as
"keyword stuffing of" which does nothing but make your web site look
like spam. Most people will include Either the company name, or title of
the individual page here, as well. title tag appear in browser window.
2) Meta Tags
There are two primary meta tags in
terms of SEO - the description and the keyword tag . It's debatable
Whether the search engines use the description tag as far as ranking
your results . However it is one of the more important tags porque is
listed in your search result - it is what users read When Your link
comes up and what makes them choose whether or not to click on your
link. Be sure to include a few relevant keywords in this tag , but do
not stuff keywords It With either. The description tag should read like a
sentence - not a keyword list . Due to "keyword stuffing " many search
engines now completely disregard the keyword tag . It is no longer
nearly as important as it was years ago , however it it does not hurt to
include them in your source code . When creating your keyword list ,
you'll want to think of the specific terms people will type in When
searching for a site like yours . Just do not go overboard - too many
duplicates are not a good thing ( as in "web designer " " web designers "
"custom web designer " "html web designer " "your state here web
designer " - you get the idea). Those are all basically the same , so
pick one or two variations at the Most and move onto the next keyword .
meta tags appear in search engine.
3) Proper Use of Heading Tags
This is a very important element to Consider When writing out your site copy. Use of heading tags Helps users, web browsers and search engines
alike know where the major key points of your copy are. Your main page
title <h1> Should use the tag - This shows what your page is
acerca. Use of additional tags, and <h2> <h3>: such as are
Equally important by helping to break down your copy. For one, you'll
see a visual break in the text. But as far as the search engines are
concerned, it will Automatically know what your topics are on a page.
The various heading tags give a priority to the content and help index
your site properly. use proper heading tags so that search engine find
your site properly.
4) Alt Attributes on Images
Putting
alt attributes on your images actually Serves two purposes. In terms of
SEO, putting a brief yet descriptive alt attribute along with your
image, places additional relevant text to your source code That the search engines can see When indexing your site.
The more relevant text on your page the better chance You have of
Achieving higher search engine rankings. In Addition, including image
alt attributes help the visually impaired who access web sites using a
screen reader. They can not see the image, but with a descriptive alt attribute, They will be able to know what your image is. this is very important method.
5) Title Attributes on Links
Including
title attributes on links is another important step That any good web
site will have. That's the little "tool tip" that pops up When you place
your mouse over a link. These are Especially important for image links,
but Equally useful for text links. As a note, You should use
descriptive text for your links. "Click here" does not really tell a
person - or more Importantly, the search engines - what the link is. At
the very Least That put a title tag will explain That "Click Here"
really means "Web Design Portfolio" for example. Better yet - make the
main link text something like "View my web design portfolio" - This will
give some value to the link showing the Resulting That page is relevant
to searches for portfolio's.
6) XML Sitemap
there's another version - XML sitemaps - That are used by the search engines in order to index through your site,
as well. This list of ALL pages / posts / etc. Also of your site
includes information: such as the date the page was last modified, as
well as a priority number of what you feel The most important pages of
your sites are. All elements That help the search engines properly find
and link to all content of your site.
7) relevant Content
Having
content relevant to your main page or site topic is Perhaps the Most
Important SEO aspect of a page . You can put all the keywords you want
in the meta tags and alt image tags , etc - but if the actual readable
text on the page is not relevant to the target keywords, it ends up
basically being a futile attempt . While it is important to include as
many keywords in your page copy as possible , it is Equally as important
for it to read well and make sense . I'm sure we've all seen keyword
stuffed pages written by SEO companies That do not make much
sense honestly from the reader's point of view . When creating your site
copy , just write naturally , explaining whatever information you're
discussing . The key is to make it relevant , and make sense to Have It
to the reader. Even if you trick the search engines into thinking your
page is great - when a potential customer arrives at the site and
can not make heads or tails of your information and it just feels
spammy to them - you can bet they'll be clicking on Within the next web
site a matter of seconds .
8) link Building
We've probably all heard of Google Page Rank
- It Seems to be every web site owner's dream To Have as high a page
rank as possible. While the algorithm for Determining page rank
encompasses many elements, and is Constantly changing, one item is the
number of links pointing to your web site. Now, you'll want to steer
clear of link farms and other spammy attempts The at getting links to
your site. However there are many reputable and niche directory sites
you can use That to submit your web site, or specific blog
articles to. With genuine content - especially if you have a blog -
you'll be able to generate links With Other web sites and blogs, as
well. It's somewhat of a give and take, if you in That link out to other
sites, you'll find sites linking back to you - and hopefully see your
page rank going up, as well!
9) social Media
Although
technically not SEO, Social Media is such a growing factor in getting
your web site noticed , That it 's an important element to include in
your plan. Social media ranges from social networks like Twitter ,
Facebook and LinkedIn - to social bookmarking sites : such as Delicious ,
Digg , StumbleUpon and many more. There is a lot of relationship
building Involved , but as you build your own networks and build quality
content on your web site or blog , you'll see traffic to your web site
increase increasing , as well . As With Any relationship, it is a give
and take . Do not just expect to join a site like Twitter for the pure
sake of pushing your content . That just will not fly - your true
intentions will stick out like a sore thumb and do nothing but turn
people off . Even if you are on the site purely for networking Reasons,
the key is to make friends . Help out members of your network if They
Ask for a " retweet " or Digg , give helpful advice if asked , etc. .
You'll see the same in return . If you write a great post and Have built
meaningful relationships with peers in your niche , you'll Often Find
That friends will submit your posts and give you votes on the social
bookmarking sites. The more votes you receive , the more likely your
post is to be noticed by others and shared around , Often resulting in
additional link backs from other blogs, etc.
0 Comments